1. Get Found
Content is the most important part of Getting Found by your prospects. Publish quality content based on what your prospects needs are, and use words they use, address their frustrations and provide solutions. Remember this, your prospects don’t care about your business, they care about their problems.
Content includes: blog articles, web pages, images, videos, webinars, whitepapers, presentations, press releases and ebooks.
Optimise your content with words (keywords) your prospects use. They be more inclined to read or view your information and it will also help you rank in the search results for keywords that will drive qualified traffic to your website. Optimising your content with keywords your prospects use is key to attracting them to your website and into your funnel.
On-Page SEO is the process of placing your keywords in the places the search engines look. Places like: url, page title, H1 header, content, image alt text and tagging. This tells the search engines what the page (content) is about. On-Page SEO makes up about 25% of how you rank in search engines.
Off-Page SEO is about generating inbound links. Links (hyperlinked words) from other web pages that point to your web pages – known as inbound links or backlinks. This is what gives your content authority. The more links you have from other popular sites, the more important your site appears to Google and the other search engines. Links are your online reputation. Off-page SEO makes up about 75% of how you rank in search engines.
Social Media Once you’ve created your remarkable content, and optimised it with keywords your prospects are using – it’s now time to promote it. If you’ve spent time building your social media connections and nurturing those relationships, building trust and authority by engaging and adding value – your ‘friends’ will be interested in what you have to share. Let them know about your latest blog or presentation.
Press Releases are great for generating inbound links and promoting your company. You can choose paid or free. With the paid services you will also get the option to add extra links and push your release to specific industries.
The ultimate goal of your website should be conversion, converting visitors to leads, and leads to customers. Creating valuable content will attract prospects to your website. Now you need to convert them. To be successful at converting your visitors to leads you need to:
• Provide the information they're looking for
• Have a clear and compelling call to action
• A quick and easy process, with minimal clicks
• A landing page with conversion form
The next step in the conversion process is to nurture your leads and move them down the funnel. A set of 3-5 automated emails that follow a lead conversion is known as lead nurturing. They serve as touch points from your company, providing additional information that will help move them down the funnel.
One of the most important elements of any successful inbound marketing strategy is to know what’s working. Closed Loop Analytics allow you to track your marketing efforts back to your sales and conversion results.
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